85% of SEOs and marketers believe that link building has a big impact on brand authority and brand building ( uSERP State of Link Building):Ģ5. 56.2% believe that link quality and quantity impact rankings ( uSERP State of Link Building)Ģ4. 67.5% of SEOs believe that backlinks have a major impact on search engine rankings ( uSERP State of Link Building)Ģ3. More than 60% of businesses outsource link building efforts to agencies or contractors. Google is evolving the “nofollow” attribute for backlinks, potentially providing more value to your backlink profile than previously. 54% of all SEOs believe that nofollow links are valuable for their backlink profile ( uSERP State of Link Building)Ģ0. 91% of all pages on the internet get zero organic traffic, mostly because they have zero backlinks pointing to their content. 90% of marketers utilize content pieces as their main way to generate more backlinks. The most important factors to determine the quality of backlinks are unique root domain, domain rating / domain authority, content quality, website traffic, relevance to your niche. 65% of marketers believe domain rating / domain authority is the most important metric for overall backlink quality. Only 2.2% of content published online produces more than one unique backlink. Over half of respondents (59%) indicated that backlinks would have more of an impact in the next few years, while 35.5% said they would have the same impact. 67.5% of SEOs believe that backlinks have a big impact on search engine rankings ( uSERP State of Link Building).ġ3. The highest Alexa rating websites have a natural anchor text profile containing a mix of exact match, branded anchors, and general / random anchor text. Exact match anchor text backlinks are no more effective at increasing content rankings than non-exact match anchor text ( Ahrefs)ġ1. Listicle content generates the highest amount of unique backlinks in comparison to all other blog post content types (Moz)ġ0. Blog posts containing 3,000+ words receive more backlinks on average than blog posts under 3,000 words, making long-form content a crucial tool to employ as soon as you start a blog. Links from higher domain rating websites are more impactful than links from lower domain rating websites (uSERP)Ĩ. 65% of digital marketers state that link building is the hardest part of SEO ( SEO Tribunal)ħ. 95% of all pages online have zero backlinks pointing to their website (uSERP):Ħ.
Websites with more unique root domains on average outrank websites with less unique root domains. The first ranking page on Google has an average of 3.8x more backlinks than positions 2-10:Ĥ. ( Backlinko)Ģ.5: In a study of 310 SEO and marketing experts, 51.3% preferred Semrush as their favorite SEO tool over Ahrefs. Websites with a higher Ahrefs/Moz/SEMrush Domain Rating correlate with higher rankings on the first page of Google.
Content pieces and backlinks are the top two most important factors for ranking on Google for target keywords. Here are key link building facts you need to know to (1) earn better backlinks and (2) scale your domain rating.ġ. Link Building Statistics You Need to Know Here are the top link building statistics and trends you need to know for 2021-2022 to earn better links. Whether you are looking for good link building services and want to understand how impactful they are, or are writing content about link building impact on SEO, these statistics will come in handy. Without links, ranking for competitive keywords in your niche is impossible. When Google looks at your website, having strong, authoritative links pointing back to your content signals that you are trustworthy and informative. (Related: See PR statistics for 2022-2023)īuilding links is similar to acquiring social proof. This has been confirmed even more recently by John Mueller of Google: “Content, and links pointing to your site.” So, what do the link building statistics tell us?Īnd according to a senior strategist at Google, the top ranking factors are:
Link building statistics help us learn from the latest studies on how impactful link building really is.
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